Embedded Product Development
We develop embedded software and firmware for IoT devices, smart hardware, and industrial systems. Our embedded engineers combine hardware expertise with software skills to create reliable, efficient, and connected products that power the Internet of Things.
What is Embedded Product Development?
Embedded product development builds custom hardware-software solutions for IoT devices, medical instruments, industrial controllers, and connected products. Services include firmware development, real-time operating system integration, sensor interfacing, wireless connectivity (BLE, WiFi, LoRa), over-the-air update systems, and regulatory compliance for CE marking and FCC certification.
Engineering Targets
Figures below are the benchmarks we design and test against on this type of build. They are targets, not a warranty — what your platform actually achieves depends on your data, scale and integration surface, and we agree the numbers that matter with you before work starts.
Why This Matters
Embedded mistakes are expensive because they ship inside hardware. A memory leak that a web team patches in an afternoon becomes a field recall once it is soldered into ten thousand units. We engineer for constrained memory, unreliable power and long product lifetimes, and we make sure the fleet can be updated safely.
What You Get
Capabilities
Firmware and RTOS Engineering
Bare-metal and RTOS firmware written in C, C++ or Rust, with deterministic timing, bounded memory use and behaviour that stays predictable under load.
Hardware and Software Co-Design
We work alongside your electronics team from schematic review onwards, so pin allocation, power budgets and peripheral choices suit the software that must run on them.
Connectivity and Protocols
BLE, Wi-Fi, LoRaWAN, cellular, Modbus and MQTT integrated with reconnection logic and store-and-forward buffering, so devices behave sensibly when the network disappears.
Edge Intelligence
Signal processing and compact models running on the device itself, cutting bandwidth and latency where a round trip to the cloud is impractical or unsafe.
Secure Over-the-Air Updates
Signed firmware images, staged rollouts, rollback slots and delta updates, so a fleet in the field can be fixed without recalling a single unit.
Device Cloud and Fleet Management
Provisioning, telemetry pipelines, remote diagnostics and lifecycle dashboards, so support teams can see and act on device health without physical access to hardware.
Our Approach
How We Deliver
Requirements and Constraints
We fix power, timing, memory and certification targets before selecting an architecture.
Bring-Up and Prototype
Early firmware on development boards proves the risky interfaces before hardware is finalised.
Integration and Test
Automated hardware-in-the-loop testing alongside soak, thermal and connectivity-loss scenarios on real units.
Production and Field Support
Manufacturing test firmware, provisioning tooling and an update channel for the deployed fleet.
Real-World Applications
Use Cases
Technology Stack
Explore More
Related Services
Mobile App Development
Native and cross-platform mobile apps that users love.
- iOS and Android development
- Cross-platform with React Native/Flutter
- UI/UX design for mobile
Hire Dedicated Developers
Access top-tier development talent on demand, fully dedicated to your project.
- Access to 50+ vetted developers
- Flexible hiring models
- Quick onboarding (48 hours)
Full Stack Development
Complete front-to-back development with modern technology stacks.
- Frontend development (React, Angular, Vue)
- Backend development (Node.js, Python, Java)
- Database design and optimization
Common Questions
Frequently Asked Questions
What is DevOps and why does my team need it?
DevOps combines development and operations to deliver software faster and more reliably. It includes CI/CD pipelines, infrastructure as code, monitoring, and automated testing. Masarrati helps teams ship multiple times daily instead of monthly.
How do you approach UI/UX design for enterprise products?
Through user research, information architecture, wireframing, prototyping, usability testing, and iterative design. Masarrati creates design systems that ensure consistency across large products with multiple teams.
What QA and testing services do you offer?
Manual testing, automated testing (Selenium, Cypress, Playwright), performance testing, security testing, accessibility testing, API testing, and mobile device testing. Masarrati builds comprehensive test suites with CI integration.
Can you help with data analytics and business intelligence?
Yes. Masarrati builds data pipelines, warehouses, dashboards, and self-service analytics platforms. We work with Snowflake, BigQuery, Databricks, Tableau, Power BI, and custom visualization solutions.
Do you offer embedded software development?
Yes. Masarrati develops firmware and embedded systems for IoT devices, medical devices, industrial automation, and consumer electronics using C/C++, Rust, and specialized RTOS platforms.
Are there projects Masarrati will not take on?
Yes. Masarrati does not build gambling or betting products of any kind — no casino platforms, sports betting, lottery, sweepstakes, prediction markets, or loot-box mechanics — whether as a full product, a feature, or an integration. Masarrati also does not build interest-based (riba) financial products: no lending apps, credit products, or platforms whose revenue depends on charging interest, on web, mobile, or any other platform. These are firm ethical commitments, not capacity constraints. For interest-free finance, we actively build Sharia-compliant fintech — Murabaha and Ijara structures, Takaful models, and Zakat tooling.
Industries We Serve
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