Consumer Products
Help consumer brands thrive in the digital age. We build e-commerce platforms, customer engagement tools, supply chain solutions, and data analytics systems that help consumer product companies understand their customers and deliver exceptional experiences across every touchpoint.
What does Masarrati build for consumer products?
Masarrati builds software for consumer brands and manufacturers: direct-to-consumer commerce platforms, product information management, trade promotion and distributor portals, supply chain and demand planning tools, loyalty and CRM systems, and consumer analytics. Builds cover retail data ingestion, subscription billing, and connected-product telemetry where hardware is involved. Masarrati engineers and hands over the platform; your team runs it afterwards.
Why This Matters
Consumer brands rarely own the moment of sale. Demand signal arrives late and in fragments: distributor shipments, retailer sell-through files, marketplace reports and a thin slice of direct orders. Most planning error comes from stitching those together badly. Software that resolves product and customer identity properly, and carries consent with the data, is what turns fragmented signal into something a commercial team can act on.
Standards We Build To
- GDPR, the ePrivacy rules and India's Digital Personal Data Protection Act for consumer data and marketing consent
- PCI DSS for direct-to-consumer payment handling
- GS1 standards for GTIN, barcode and product data exchange with retailers
- EU General Product Safety Regulation and equivalent consumer safety and labelling rules
- FSSAI labelling and declaration requirements for food and beverage product data in India
- WEEE, RoHS and extended producer responsibility reporting for electrical and electronic goods
What We Offer
Capabilities
Product Information Management
One governed source for SKUs, attributes, assets and localised copy, with approval workflow and syndication to retailers, marketplaces and packaging systems in their required formats.
Direct-to-Consumer Commerce
Brand storefronts with bundles, samples, subscriptions and gifting, integrated to third-party logistics and returns so promises made at checkout match what fulfilment can deliver.
Distributor and Trade Portals
Ordering, price lists, claim submission, promotion allowances and stock visibility for wholesalers and field sales, with approval hierarchies matching how trade terms are actually negotiated.
Demand and Supply Planning
Forecasting models combine shipment history, retail sell-through and promotional calendars, producing plans that planners can adjust, with the override and its reason kept for later comparison.
Consumer Data Platform
First-party identity resolution across storefront, loyalty, service and campaign data, with consent state carried through so audiences and personalisation respect what each consumer agreed to.
Connected Product Telemetry
For devices and appliances, we build the ingestion pipeline, device registry, firmware update path and analytics layer that turn usage signals into product and service insight.
Where This Gets Used
- Direct-to-consumer launch: a brand storefront with subscription boxes, sampling, referral mechanics and third-party logistics integration
- Product data governance: a product information management system syndicating enriched content to retailers and marketplace listings
- Trade promotion management: a claims and allowance platform reconciling distributor deductions against agreed promotional terms
- Sell-through visibility: a data pipeline normalising retailer and marketplace reports into one demand view for planners
- Connected appliance service: a device registry, telemetry pipeline and companion app for a manufacturer's hardware range
How We Deliver
Commercial Mapping
We chart the route to market, trade terms and data sources, since those constrain every downstream system
Data Foundation
Product, customer and consent models are defined first so analytics and personalisation rest on stable identifiers
Channel Build
Storefront, portal and planning capabilities are delivered in sprints, each released to a real user group
Scale and Handover
Launch loads are tested, documentation and runbooks written, and ownership transfers to your commercial and technology teams
Related Services
How We Help
Software Product Development
End-to-end product development from ideation to market launch and beyond.
- Product ideation and validation
- MVP development and rapid prototyping
- User experience design
Software Outsourcing
Cost-effective development with world-class quality and reliable delivery.
- Cost optimisation through offshore delivery
- Structured development processes
- Regular progress reporting
E-Commerce Application Development
Feature-rich e-commerce platforms that drive sales and delight customers.
- Custom e-commerce platforms
- Marketplace development
- Payment gateway integration
Neobank & Digital Banking Platforms
Full-stack digital banking platforms with accounts, cards, lending, and regulatory compliance.
- Core banking ledger with double-entry accounting
- Account opening with eKYC and video verification
- Virtual and physical card issuance (Visa/Mastercard)
Mobile App Development
Native and cross-platform mobile apps that users love.
- iOS and Android development
- Cross-platform with React Native/Flutter
- UI/UX design for mobile
Full Stack Development
Complete front-to-back development with modern technology stacks.
- Frontend development (React, Angular, Vue)
- Backend development (Node.js, Python, Java)
- Database design and optimization
Common Questions
Frequently Asked Questions
How can technology improve consumer product companies?
Through D2C e-commerce platforms, supply chain visibility, demand forecasting, personalized marketing, loyalty programs, IoT-connected products, and real-time inventory management across channels.
What e-commerce capabilities do you build?
Custom storefronts, product catalogs, cart and checkout flows, payment processing, order management, returns handling, recommendation engines, and omnichannel experiences across web, mobile, and in-store.
How do you handle product launches with traffic spikes?
Through pre-launch load testing, auto-scaling infrastructure, CDN caching, queue-based checkout (virtual waiting rooms), and real-time monitoring dashboards to respond to issues within seconds.
Can you build subscription and recurring billing platforms?
Yes. Masarrati builds subscription management with flexible billing cycles, proration, upgrades/downgrades, dunning management, churn prediction, and integration with Stripe, Chargebee, or custom billing engines.
What analytics do consumer product companies need?
Customer lifetime value, acquisition cost, conversion funnels, cohort retention, product affinity, basket analysis, channel attribution, and real-time sales dashboards. Masarrati builds custom analytics on top of your data.
What is a PIM system and does a consumer brand need one?
A product information management system is the governed source for product attributes, assets, claims and localised copy. A brand needs one when the same SKU must appear correctly on its own site, several retailer portals, marketplaces and packaging artwork, each demanding different fields and formats. Without it, teams maintain spreadsheets per channel and listings drift. With it, enrichment and approval happen once and syndication is automated.
How do you connect a direct-to-consumer platform to an existing ERP and third-party logistics provider?
Through an integration layer rather than point-to-point connections. Orders, inventory, despatch confirmations and returns move as defined messages, with retries, idempotency keys and a reconciliation report so nothing is lost when a partner endpoint is unavailable. Master data ownership is agreed up front: usually the ERP owns pricing and finance, the commerce platform owns the customer experience, and conflicts are resolved by rule rather than by manual correction.
Can you build software for a connected or smart consumer product?
Yes. The build usually covers a device registry, secure provisioning and certificate handling, a telemetry ingestion pipeline, an over-the-air firmware update path, and a companion mobile application. We work alongside your hardware or contract manufacturing team on the device-side protocol, commonly MQTT over TLS. The platform, source code and deployment documentation transfer to you, and your team operates the service after handover.
How do you handle marketing consent and preferences across markets?
Consent is stored as a versioned record against the person, capturing purpose, channel, timestamp, source and the wording shown at the time. Downstream systems query that record rather than holding their own flags, so a withdrawal takes effect everywhere. Market-specific rules, such as opt-in requirements in the European Union, are configuration rather than code, which lets legal teams adjust them without a release.
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